A Step-by-Step Guide to Selling Your Home
1. Schedule a Consultation
We will meet for a consultation to go over your needs, expectations, and priorities when it comes to selling your home. In order to determine the best pricing strategy that will expand your buyer pool, I'll provide a Comparative Market Analysis (CMA). Some factors to consider include:
- Recent sales on your street and in your neighborhood
- Recent sales of similar properties in nearby neighborhoods
- Properties currently on the market
- Current market conditions
- The size, finishes, and condition of your home
- Location – what’s happening in your neighborhood and how people expect it to change in the short and medium terms
2. Enhance Your Property
We'll hit the ground running with the cosmetic updates we agreed upon, focusing on the items that will yield maximum returns. We will create a timeline for any recommended home enhancements, as well as any scheduled marketing activities. I will oversee the preparation of your home as my team begins renovation, professional photography, copywriting, 3D tours, and staging for your home to attract more buyers. We will also prepare a disclosure package and conduct inspections during this time.
3. Market Your Home // Put Your Home on the Market
I will help you design a unique marketing proposal that is tailored to you and your property. Once your home is live on the MLS, broker previews, open houses, and showings to prospective buyers will be held. Results of all marketing activities will be communicated with you on a regular basis throughout the entire process. The marketing plan, pricing strategy, and offer deadline will be revisited and modified as necessary.
4. Review Offers & Negotiate
All offers will be presented to you, and we will discuss and clarify each offer's proposed terms and conditions. I will handle any counter offers and strongly negotiate in your best interests until we reach a final agreement that you feel comfortable with. Once the buyer accepts, escrow is opened!
5. Get into Contract
The buyer's earnest money deposit will be sent to the title company. I will work with the buyer's broker, lender, title company and others in coordinating all activities to keep the transaction moving forward seamlessly. The progress of the buyer's inspections, loan, and other contingencies will be closely monitored. All questions or issues that come up will be addressed to ensure a timely closing.
6. Close Escrow
Once all contingencies are removed, the buyer will conduct a final walk-through of the property. You will also meet with a notary or escrow officer to sign closing documents. The remainder of the purchase price will be deposited into escrow, and the buyer's loan will fund. The escrow company will then record the title in the buyer's name with the county. Congrats, you just sold your home!
7. After Closing
If necessary, I will help with your relocation, whether you are looking to move elsewhere in the Bay Area or out of state. The end of your transaction does not mean the end of our relationship. I aim to build lifelong relationships with my clients well beyond the sale of your home and be a trusted resource for you and anyone you know.