 Coffee and donuts have more in common with real estate than you might think. Living near a Starbucks not only increases your PSL consumption (that's Pumpkin Spice Latte, for the uninitiated), but may also be linked to stronger gains in nearby home values. This so-called "Starbucks Effect" correlated with a 96% gain in value between 1997 and 2013 for homes in close proximity to a retail Starbucks location. While this growth rate clearly outstrips the broader market, it appears the Starbucks morning roast also has a leg up on its peers: the suitably named "Dunkin' Donuts Effect", correlated with an increase of only 80% over the same time period, suggesting American housing prices may not run quite so well on Dunkin’ after all.
What a shame, I was really rooting for those glazed donuts. Comments are closed.
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